Mondelez International Inc, headquartered in USA, launched a Corporate Accelerator called Shopper Futures Accelerator in 2012. They describe their goal as "Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile)."

Website: Shopper Futures Accelerator

About the program

Status Active
Locations Chicago, USA
Funding $40K
Equity No
Term 3-6 months
Cohort-based Yes, irregular
Pitch day No
Office space No
Powered by No
Support offered Yes, workshops
Launched 2012
Focus areas
(Source)

Mondelēz International is looking for entrepreneurs who are developing the technology platforms and mobile solutions that are solving some of their most pressing challenges at retail. From the consumer experience in aisle to the payment process at checkout, we’re seeking startups that are innovating in mobile to re-imagine how consumers engage with and purchase consumer package goods brands at retail. Some examples of technologies transforming this space include:

  • Proximity, beacons and alerts (WiFi, BTLE, NFC, RFID)
  • Mobile payments and checkout
  • Dynamic shopping lists and social shopping
  • Loyalty, rewards and gamification
  • Augmented reality and interactive displays
  • Inventory auditing and optimisation

About the company

Name Mondelez International Inc
Headquarter USA
Industry Manufacturing
NAICS Other Snack Food Manufacturing (311919)
Listed on S&P 500

Further comments

Formerly known as Mobile Futures Accelerator

This page was created on 2015-06-17 09:00:00 and last modified on 2015-07-22 09:00:00.

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